AZURE by Anita Dongre – A Synthesis of Nature and Conscious Craftmanship with Bemberg™ yarn | Anita’s Journal
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AZURE by Anita Dongre – A Synthesis of Nature and Conscious Craftmanship with Bemberg™ yarn


Lift like the waves
Briefly rushing in
And crashing on the shore
rhythmic & resonant

Immerse yourself in our consciously crafted collection – AZURE. We chose the Bemberg™ yarn consciously, as it leaves no toxic traces and degrades into soil and the marine ecosystem without affecting the growth of marine life. Asahi Kasei – Japan, exclusively crafts the yarn from cotton linter, a pre-consumer material obtained from the manufacturing process of cottonseed oil.


AZURE is a collection of styles that reflect the meditative expanse of the ocean that flows freely and does not weigh you or nature down. Bemberg™ yarn adjusts to the weather and creates an optimal microclimate, leaving you feeling comfortable in humid weather. It offers a great drape and its smooth surface makes it a kind choice for your skin as you slide it on easily.

 


BREEZY SILHOUETTES

Mirroring the gentle ebb and flow of waves, this collection houses modern silhouettes with unmissable details that make it avant-garde yet timeless. Turquoise and electric blues are interspersed with flowy water greens and blooms to mirror the fluid and formless ocean.

 


LANGUID SAREES
Elysian drapes that feel like a breeze, sarees from this collection reflect the beauty of the ocean. Fluid and crafted to move with you, the ways to style these drapes are limitless making them a mainstay in your wardrobe.

 


FLUID GOWNS
Contrasting floral prints bloom over floor-length silhouettes making these gowns perfect for eventide soirees. Crafted with a mindful approach towards Mother nature, these light-as-air gowns flow to your rhythm and are crafted from Bemberg™ yarn.

 


FREE-FLOWING SETS
Synonymous to the flora of the ocean and the patterns that receding waters leave on sand, these sets bring alive the beautiful azure hues. From asymmetrical silhouettes to contemporary cuts, these sets are a testimony to the beautiful blue sea.