It is widely known that in India, the spoken language shifts with every few kilometers. It is the same when it comes to the language of embroidery. What is much celebrated and revered in one region can be completely foreign to a craft cluster a few kilometers away. Each stitch is unique, and a unique product of its small cultural radius.
Soi Bharat is one such hand embroidery. On the brink of being forgotten, our Soi Bharat edit, from Grassroot by Anita Dongre, was created to provide employment to women practicing this technique for generations. A technique instantly recognisable by its nature-inspired motifs.
This indigenous craft as represented in our hand-embroidered tops/kurtas with floral prints are made the slow fashion way, untouched and uninfluenced by the pressures of modernity. Respecting its authenticity and sanctity. Just the way it was originally practiced.
It reemphasises our commitment to our artisans and conscious practices while creating art that is carefully crafted, designed to last, and a labour of love and passion, instead of just labour. Helping us become a proponent of fashion that not only looks good but does good too.
By investing in this product, you are directly contributing to sustainable fashion while supporting Soi’s continued existence, and also empowering the artisans of SEWA (Self-Employed Women’s Association) who practice them.
Here are a few of our handcrafted pieces in Soi Bharat:
Tuscan Set – Grassroot by Anita Dongre
Grey Set – Grassroot by Anita Dongre